Formulated with Squalene, Avocado Oil, Shea Butter, Beeswax
4 ingredients, 45 shades
Contains only three ingredients (Yep, that's it!)
Formulated Squalene and Avocado Oil
Contains only two ingredients (Yep, that's it!)
Includes Provitamin B5 and Jojoba Oil to condition lashes while adding definition
Product Quick Look
Foundation Powder: Our award-winning Satin Matte Foundation provides buildable coverage in 45 shades. Created from four hypoallergenic ingredients, our buildable mineral makeup foundation enhances your complexion while evening your skin tone. This lightweight foundation powder is a perfect natural makeup addition to your everyday makeup routine.
Cool 2 - Your skin is fair to light. You may burn with initial sun exposure. You are likely the lightest or second lightest shade in other lines.
Cool - Our Cool range has the broadest range of depth with foundation shades for the fairest skin tones and deepest skin tones. Our Cool shades also have the highest ratio of red mineral pigments, which is why they match well with slightly pink undertones.
About Us: We are Alima Pure. We only use the highest quality, purest ingredients. Without compromise, our products are never tested on animals.
Environmental Responsibility: We are a certified B Corporation, celebrating 10 years of being Carbon Neutral, donating 1% of our annual sales revenue to grassroots environmental organizations dedicated to protecting our planet. Our refillable compacts can easily be swapped out for a new pan when your product runs out.