L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 205 Bleach Blonding (Extra Bleach Blonde), Pack of 1, Hair Dye

What is the difference between Feria Hyper Platinum and Feria Absolute Platinum?

Feria Hyper Platinum and Feria Absolute Platinum both deliver bold, prismatic, shimmering, platinum color. Feria Absolute Platinum lightens up to 7 levels, while Feria Hyper Platinum lightens up to 8 levels with next generation lightening technology.

I’m transitioning from lightening my hair in a salon, to lightening my hair at-home. Which product is right for me?

If you typically lighten your hair in a salon and you are looking to lighten your hair at-home, we recommend you use Feria Absolute Platinum. Feria Hyper Platinum is ideal for consumers with dark to light brown hair.

Application tips and tricks?

Pro Tip: Do not apply on hair that is primarily gray or hair that was previously bleached, highlighted, or relaxed. Feria Hyper Platinum will lift hair up to 8 levels, ideal for dark to light brown hair.