Start your day with quality haircare designed to nourish, protect and gloss up even the most stressed-out of locks. From protein-packed, volume-boosting shampoos and conditioners that leave a feather-weight finish, to colour-matched dry shampoos, to super-stylers that make your style perfect —we’ve perfected our recipes using 100% vegan and cruelty-free, natural ingredients. So, who wants a good hair day, every day?
Natural formulas that won’t dry out your hair
100% vegan and cruelty-free
Paraben, mineral oil and sulfate-free
Beautifying ingredients like calendula, chamomile and shea butter
Products work together for the tresses of your dreams
"Go for an "I just woke up like this" Vibe with big texture and endless beachy bounce. Best used on dry hair, This body Building foam gives invisible grit, thickness and absorbs instantly for a matte, non-greasy finish with moveable hold. Rock perfectly imperfect, undone texture.
Foam Styler: Go for an "I just woke up like this" vibe with big texture and endless beachy bounce. Rock perfectly imperfect, undone texture with big volume and airy styling. Say yes to mess.
Moveable Hold: Best used on dry hair, this body building foam gives invisible grit and thickness and absorbs instantly for a matte, non greasy finish with moveable hold. Makes a great volumizer for curly hair
Vegan and Cruelty Free: Our gorgeous formulations don't harm so much as a hair on a bunny's head. We are certified as both cruelty free & vegan by PETA's Beauty Without Bunnies. No animal testing ever
Supernatural Beauty: We pour in the high performing natural ingredients you love, and none of the stuff that you don't. That's a big no-no-way-not-ever to parabens, phthalates, sulfates and talc
Cakeland: Achieve girlie greatness with Cake's sassy and naturally indulgent line of bath, body & haircare products including shampoo, conditioner, body wash, body scrub, serum, lotion, scents and deodorant