Waves, tendrils, coils, spirals. Not all curls are the same.
And like curls, not all moisture is the same. Lightweight, heavy, creams, oils, lotions, milks, it can be overwhelming.
We know how you feel.
From cocktailing your products to pineappling your curls, we and our curl squad, are with you to help you understand and empower your curls to find the level of moisture they need. Let our vegan, silicone free, aloe infused blends quench your curls.
Low porosity hair gets weighed down easily due to inability to soak up moisture, while high porosity hair loves to soak up moisture due to its highly porous shaft. Medium porosity is that perfect goldilocks, but with heat and chemical damage it can skew low to high.
Treat your curls porosity with the level of moisture it needs!
Light Weight Hydration
Low porosity curls can get weighed down by heavier products, because the hair doesn't easily absorb moisture. Let your curls spiral to their fullest potential with our lightweight hydration formulas.
Check out our Light Weight collections:
Detoxifying + Volcanic Ash
Lightweight Hydration + Hibiscus Water
Medium Weight Hydration
Medium porosity hair usually has the lowest maintenance of hair, but that doesn't mean that it doesn't need TLC too. Discover your coils perfect go-to routine with our mid-weight moisture collections.
Check out our Mid-Weight collections:
Nourish & Moisture + Coconut Milk
Thicken & Restore + Bamboo Fiber
Color Protection + Sea Minerals
Heavy Weight Hydration
Highporosity hair that loves to soak up moisture can sometimes not get enough hydration. Enable your spirals to become the hydrated curls that you know they can be with ourdeeply moisturizingblends.
Give dull hair a radiant shine by cleansing with the nourishment it craves. With 100% aloe vera as a base, Maui Moisture Shine + Awapuhi Shampoo blends pure coconut water and tropical flower extract for a luxurious tropical experience. This silicone free shampoo works to lightly hydrate and detangle strands. Free from silicones, sulfated surfactants, parabens, mineral oil, gluten and synthetic dye, this shampoo is vegan. Extracted from the nectar of ginger flowers, awapuhi is blended with other lush, tropical ingredients to help moisturize and infuse dry, dull hair with luminescent shine. This exotic plant grows in remote tropical locations. Known by locals as the "Shampoo Plant" of Hawaii, awapuhi is cleansing straight from mother nature. The fresh, gingery scent provides a lush, tropical experience with each use. Ingredients: Aloe Barbadensis Leaf Juice, Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Coco-Glucoside, Cocos Nucifera (Coconut) Water, Zingiber Zerumbet Extract, Gardenia Taitensis Flower Extract, Cocos Nucifera (Coconut) Oil, Polyquaternium-22, Glycerin, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Maltodextrin, Hexylene Glycol, Citric Acid, Sodium Hydroxide, Sodium Citrate, Sodium Benzoate, Fragrance (Parfum).
Lightweight Hydration. Give dull, dry hair a radiant shine by cleansing with the nourishment it craves. With 100% aloe vera as a base, Maui Moisture Shine, Awapuhi Shampoo blends pure coconut water and tropical flower extract for a luxurious tropical experience.
Luminescent Shine. Exude the luxe, healthy-hair glow of the Hawaiian Isles. Extracted from the nectar of ginger flowers, awapuhi is blended with other lush, tropical ingredients to help moisturize and infuse dry hair with radiance.
Wholesome Beauty. Gently detangle hair and add shine without silicones, sulfated surfactants, parabens, or mineral oil. Made with pure aloe as the first ingredient, this vegan shampoo provides perfectly lightweight moisture and cleansing.
The Magic of Awapuhi. This exotic plant grows in remote tropical locations. Known by locals as the "Shampoo Plant" of Hawaii, awapuhi is cleansing straight from mother nature. The fresh, gingery scent provides a lush, tropical experience with each use.
Fit for a Goddess. The indulgent moisture, the delightful fragrance, and luminescent shine of this lightweight shine shampoo come from a blend that includes aloe vera, exotic tiare flower, sheer coconut oil, and awapuhi.