EXPERIENCE AMERICA'S #1 STUNNING SATIN BOLD HAIR COLOR - The Satin Bold Series hair color dye kit is long-lasting with its bold purple color that is vibrant and makes a statement.ULTRA CONDITIONING, PERMANENT AND SEMI-PERMANENT HAIR DYE - Satin Bold features both a permanent and semi-permanent hair color that is infused with Aloe Vera to condition hair that leaves your hair feeling ultra-soft and healthy. Prepare yourself for hair that's silky, smooth, and stylish.LONG LASTING SHIMMERING VIBRANT COLOR - Satin Bold's hair color is your ticket to ultra-vivid, highly pigmented, head-turning color that makes a statement wherever you go!HIGHEST SALON LEVEL QUALITY THATS IS VEGAN AND CRUELTY-FREE - Our premium formulations go beyond the highest salon level quality featuring Soy protein and Aloe Vera, ensuring your hair stays healthy and beautiful. Our natural ingredients are vegan and cruelty-free because we care about our furry friends.Our salon level hair color dye formulations are only made from vegan ingredients with no animal by-products. We take great care to ensure no harmful chemicals are in Splat hair dye that could damage the hair like in some other chemical-based hair colors.Premium professional hair color infused with Aloe Vera and Lavender Oil to gently condition hair’s natural PH. Our versatile formulation allows for permanent or semi-permanent applications with 81 fade-resistant shades.Aloe Vera helps moisturizes, soothe, and condition hair helping to protect the scalp from irritation. Micro-color molecules penetrate deeper into the hair shaft, depositing a higher amount of color pigment into the hair.